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New balance x lack of guidance

Leading up to the world cup, New Balance and Lack of Guidance collaborated on a global campaign exploring football across four different countries, accompanied by an eleven-piece capsule collection.

Collaborating closely with both teams, I led the apparel development process, ensuring alignment between design vision and final execution. The collection launched Friday, April 17 2026, online and in-store worldwide through Lack of Guidance and New Balance.

Campaign is directed by Eva Roefs (Holland), Sam Youkilis (Italy), Gilleam Trapenberg (Curaçao), Mohammed Sherif (Egypt)

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around the world

Aftermovie of the collection launch even@newbalancefootball @lackofguidance

talent: Tim Krul talent: Loopey director: Robin Kikić DOP: Thomas Veló editor: Robin Kikić colorist: Milton Broeng roomer: Mathieu Bronckhorst gaffer: Thijs Besteman light assistant: Romme Faassen focus puller: Ese Roeper camera assistant: Ole Koch

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Diadora x Lack of Guidance