The new originals
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The new originals *
At The New Originals, Lucretia led the design and development of the brand’s first womenswear capsule, marking its entry into a new category.
Delivering end-to-end development — from concept and materials to technical design — the project also included a complementary handbag, resulting in a cohesive extension of the brand’s identity into womenswear.
FW22, Womenswear, inner space
For this womenswear collection, I translated the creative directors’ brief into a market-ready line by researching the consumer landscape and creating accessible silhouettes that remained true to the brand’s identity.
My responsibilities included concept development, market research, fabric sourcing, 3D pattern adjustments, tech pack creation, technical drawings, and the development of intarsia/jacquard fabrics and heat transfers.
Product groups: sportswear, outerwear, knitwear, wovens, and bags.
Year
2023
9dots discbag
Based on an initial sketch of a workwear pocket, I have designed and developed the 9DOTS discbag.
Year
2022
